Marketing Tips
For Waterfront Property
Are you looking for new ideas for marketing you
lakefront and major waterfront real estate
listings? Often times we get into ruts in
marketing property, we simply put listings on a
local MLS and hope that they get seen. Sure most
MLS offices push their listings to many major
sites like Yahoo.com and Realtor.org - but is
that really getting your waterfront listing seen
by the targeted audience that you're trying to
attract? The question you need to ask yourself
is... WHO is specifically LOOKING for waterfront
property to meet their specific wants or needs?
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Tip #1 thru #100 - Actually take a few
minutes and THINK about who your targeted
audience is!
We are all part of communities, not just by
geographical boundaries, but also by specific
interest we have. What "community" will your
waterfront property serve?
The Aviation Community - The most
overlooked community when it comes to marketing!
One of the groups I often think get overlooked
the most in real estate marketing campaigns is
the hundreds of thousands of pilots around our
country. Pilots tend to have a higher per capita
income, and normally have reached some level of
success in their lives and careers. Yet most
real estate agents never consider marketing
directly to this group of potential buyers. WHY?
The scary truth is that many real estate
"professionals" never consider marketing even
airport hangars to the aviation community, they
simply put the hangar they are listing in their
MLS and wait for the phone to ring! Many
pilots have floatplanes, seaplanes or amphibious
aircraft (both land and water) ... are you
getting any ideas yet? Why not market your
waterfront listings to pilots that are looking
for lakefront homes or other waterfront
properties for their floatplane? Pilots often
purchase properties in multiple states, as it's
easy for them to travel between their homes.
If your interested in marketing your waterfront
properties to the aviation community on the
internet, I would suggest AviationAcres.com,
it's why we built the site! Aviation Acres
is a real estate database for aviation and major
waterfront properties, not a classified ad site.
The site has a very professional look, and your
listings are in a searchable database, making
them easier for potential buyers to find. Once
you create an account, you're allowed to add
multiple listings for no additional cost.
There are many publications in which you could
advertise in such as Pilot Magazine, Flying
Magazine . My personal experience in running ads
in publications has not been so grand. You can
expect to pay upwards of $2000 to get a rather
small ad in a typical publication. Unless the
publication has a very defined niche that
matches your listing, I would stay away.
Now you may not have only found a new client for
your waterfront listing, but who knows, maybe
you're able to get a referral when they look for
the next property! Go to your local airshows and
meet some pilots, or research organizations like
AOPA (Airplane Owners and Pilots Association)
for additional ideas.
Aviation Acres
has made it affordable to market your lakefront
or major waterfront property to the aviation
community. When listing your waterfront
property on Aviation Acres your listing will
also be seen on our sister websites
Floatplaneproperties.com,
Seaplaneproperties.com,
HomesAndHangars.com and
HangarProperty.com if appropriate.
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