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Aviation Real Estate, Marketing Tips and Tricks
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Marketing Tips For  Waterfront Properties
 

 

Marketing Tips For Waterfront Property

Are you looking for new ideas for marketing you lakefront and major waterfront real estate listings? Often times we get into ruts in marketing property, we simply put listings on a local MLS and hope that they get seen. Sure most MLS offices push their listings to many major sites like Yahoo.com and Realtor.org - but is that really getting your waterfront listing seen by the targeted audience that you're trying to attract? The question you need to ask yourself is... WHO is specifically LOOKING for waterfront property to meet their specific wants or needs?
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Tip #1 thru #100 - Actually take a few minutes and THINK about who your targeted audience is!

We are all part of communities, not just by geographical boundaries, but also by specific interest we have. What "community" will your waterfront property serve?

The Aviation Community - The most overlooked community when it comes to marketing!

One of the groups I often think get overlooked the most in real estate marketing campaigns is the hundreds of thousands of pilots around our country. Pilots tend to have a higher per capita income, and normally have reached some level of success in their lives and careers. Yet most real estate agents never consider marketing directly to this group of potential buyers. WHY? The scary truth is that many real estate "professionals" never consider marketing even airport hangars to the aviation community, they simply put the hangar they are listing in their MLS and wait for the phone to ring!  Many pilots have floatplanes, seaplanes or amphibious aircraft (both land and water) ... are you getting any ideas yet? Why not market your waterfront listings to pilots that are looking for lakefront homes or other waterfront properties for their floatplane? Pilots often purchase properties in multiple states, as it's easy for them to travel between their homes.

If your interested in marketing your waterfront properties to the aviation community on the internet, I would suggest AviationAcres.com, it's why we built the site!  Aviation Acres is a real estate database for aviation and major waterfront properties, not a classified ad site. The site has a very professional look, and your listings are in a searchable database, making them easier for potential buyers to find. Once you create an account, you're allowed to add multiple listings for no additional cost.

There are many publications in which you could advertise in such as Pilot Magazine, Flying Magazine . My personal experience in running ads in publications has not been so grand. You can expect to pay upwards of $2000 to get a rather small ad in a typical publication. Unless the publication has a very defined niche that matches your listing, I would stay away.

Now you may not have only found a new client for your waterfront listing, but who knows, maybe you're able to get a referral when they look for the next property! Go to your local airshows and meet some pilots, or research organizations like AOPA (Airplane Owners and Pilots Association) for additional ideas.

Aviation Acres has made it affordable to market your lakefront or major waterfront property to the aviation community.  When listing your waterfront property on Aviation Acres your listing will also be seen on our sister websites Floatplaneproperties.com, Seaplaneproperties.com, HomesAndHangars.com and HangarProperty.com if appropriate.
 

Prices For Adding Aviation and Major Waterfront Properties To AviationAcres.com
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$99.95
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$55.95
for 6 Months

$110.95
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$59.95
for 6 Months

$119.95
for 14 Months

$150.00
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$300.00
for 14 Months

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Marketing Tip: Consider Lakefront homes for float plane pilots looking for a place to call home.
Waterfront Homes may also serve as a great runway for seaplane pilots
Fly away homes and Airparks and Fly in property, it's all aviation real estate and can be found on aviation acres
 
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